This is an option that includes extensive conversation and working with the Spotify team, as it does not appear to be the most accessible option.Ī notable advantage of podcast ads is that they run for ALL Spotify users, including premium subscribers. Title-by-title buying of podcast ads is respective to Spotify or hosts across select Spotify original and exclusive podcasts.
With these connections, advertisers are given the option to not only target active users on Spotify, but even users that are not listening on Spotify. Spotify has connections with various different podcast publishers and creators, such as Megaphone and Anchor, which help to truly expand their audience network. The Spotify Audience network allows advertisers to pick their target audience and buy podcast ads to reach their target audience. Advertisers are offered two different ways to run ads on podcasts-through the Spotify Audience Network and through Title-by-title buying.
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